The Most Sexist Print Ads In History
Advertising used to be a very different animal. For one, ads used to be much simpler. It wasn’t until much later that advertising companies discovered the power of using imagery and plot to manipulate our emotions. Ads were usually mere declarations of a product’s utility.
Ads also trafficked in much different themes than they do today. Classical advertising, like modern advertising, is (in)famous for preying upon women’s insecurities about their looks and value as mates. Back in the day, the advertisers used explicitly sexist imagery and language.
These are a few examples of that kind of ad. Thankfully, they’re no longer in circulation.